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In a dramatic press update on 27 August 2008, Sharp Corporation unveiled its latest technological weapon against bird flu! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in destroying the bird flu virus known as H5N1.

As we have been constantly reminded by the press, bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic does not just sound terrifying. It is. That’s when a highly contagious virus goes global, in a very negative sense. History records for us that 50 million people may have died during the 1918 Spanish Flu pandemic! That deadly killer flu was confirmed on 5 October 2005 by the World Health Organization (WHO) to be caused by H1N1, a bird flu virus.

Do I have your attention now? Is it time to PANIC?

Not now. Updated on 10 Sep 2008, WHO statistics shows the death toll at 245 from 1996 when the H5N1 virus was first identified in China. So what’s the fuss? Mutation of the bird flu virus to achieve human-to-human transmission capability is the ultimate horror of the scientific community. To the knowledge of WHO, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. If indeed the much-feared virus mutation takes place, you can expect pandemonium on a global scale.

As the threat grows day by day, countries around the globe are conscientiously preparing for the worse (more on this in a later post). At our individual level, we should start doing some homework too.

Ok, so what’s all this got to do with Sharp’s ionic air purifier. Is it not just another ionic air purifier? It is ordinary in that it performs the usual functions of the run-of-the-mill air purifier by getting rid of dust, dirt, smoke, dander, pollen, cuisine and pet odours, pollutants, allergens etc. But if we can get protection from all these and more in one ionic air purifier, especially one that is a tested defense shield against a potentially deadly virus, why not? The complete package is promised in Sharp’s Plasmacluster Ion Air Purifier.

Obviously, for the value-conscious, the next logical question would be “yes, that makes a whole lot of sense but at what cost”? No extra cost, Sharp claims! They go so far as to say it may in fact be cheaper than any other ordinary ionic air purifier when measured over 5 years. Now, that’s value for money! How is it possible in this nothing-is-for-free world?

Sharp says that its definitely possible. Using the Plasmacluster Ionic Air Purifier Model FP-N40CX as the basis, Sharp contends that it is great value for money as there is no filter replacement costs for the first 5 years. Upfront costs at US$399 for the Sharp model is higher than the typical competitor’s US$160. But the latter requires annual filter replacement costs of US$100, adding to a total cost of US$560 over 5 years.

Any feedback on the competitor numbers would be greatly appreciated. Just email me if you have actual data.

My next step will be to learn as much as I can about the Sharp Plasmacluster Ion Technology. The time to research is now, while bird flu is still not quite at pandemic proportions.

It’ll be way too late when that hits. Fear etches itself deep in my psyche. Imagine thousands of frantic people going from drugstore to drugstore looking for the same face mask. The N95 mask was touted as the only effective weapon as a near-pandemic scare gripped Asia. SARS! Four letters that struck terror in Asia. The SARS (severe acute respiratory syndrome) virus started spreading from Asia, infected 8,096 people around the world, resulting in 774 fatalities. Being well prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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